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11.06.20

New Antwerp flagship store by AAS Gonzalez Haase

Keeping the interplay between light and architecture at the forefront of their designs, AAS have gained an established reputation for their highly innovative spatial concepts. Their work includes major artwork installations, luxury retail interiors, residential extensions and conversions for industrial and art-related spaces. Some of their best noted works include the Marta Herford Museum, the redesign of the Balenciaga stores and the Andreas Murkudis Berlin store.

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For the KOMONO Antwerp flagship, AAS emphasized their spatial language by creating a clear gallery in which the eyewear, watches and related product takes center stage. A reduced palette of materials combined with smart use of space focuses on transmitting the light and creates an airy visual effect. From translucent to opalescent, the materials are assembled in simple and repetitive display shapes to avoid any unnecessary details.

Large mirrors are separated from the main displays and convert into the large glass windows so that light naturally flows into the space and is diffracted among the displays. Bright horizontally placed ceiling lights accentuate the goods presented and further enhance this concept of spaciousness.

In-house optical service

As an established player in the optical sector with its varied offering of accessible yet luxurious prescription eyewear, KOMONO for the first time goes direct-to-consumer with the launch of its proper in-house optical service. After having established an expertise in optical manufacturing, KOMONO now offers its full range via a dedicated service in its renewed Antwerp flagship store.

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Get a first-hand look on the design and visit our store at Kammenstraat 46, 2000 Antwerpen.

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