Protect your eyes

The Cold Hard Truth About Winter Sun and Your Eyes

Brrr! It’s chilly out there, but don’t let the winter weather fool you. The sun’s UV rays are still shining down and putting your precious eyes at risk. Even when it’s freezing, those pesky UV rays can cause all sorts of eye problems, like cataracts, macular degeneration, and photokeratitis.
Those names don’t sound pretty right? That’s why it’s essential to protect your eyes with some UV-blocking shades.

The Damage UV Rays Can Do to Your Eyes

So, what’s the deal with UV rays and your eyes you ask? Well, did you know that even in the winter, those rays can reflect off the snow and cause “snow blindness”? Not cool. Long-term exposure to UV rays can also increase your risk of eye problems like cataracts and macular degeneration. So, to keep your eyes safe and healthy, make sure to wear sunglasses that block UV rays when you’re outside, even on cloudy or snowy days.

What to Look for When Shopping for UV-Blocking Sunglasses?

  1. Look for 100% UV protection: When shopping for sunglasses, make sure to choose a pair that blocks 100% of both UVA and UVB rays. This will help to ensure that your eyes are fully protected from the sun’s harmful rays.
  2. Consider polarized lenses: Polarized lenses can help to reduce glare, which is especially helpful when you’re out in the snow or on the water. They work by blocking light that reflects off of surfaces, such as water or snow, which can help to reduce eye strain and fatigue.
  3. Choose a style that fits your needs: Sunglasses come in a variety of styles. When choosing a pair, think about your lifestyle and what you’ll be using them for. For example, if you’re planning on doing winter sports, you may want to choose a pair with a snug fit and a wraparound frame to help keep them in place. If you’re more interested in fashion, you may want to choose a pair that complements your personal style.

In a nutshell, keeping your eyes safe from the sun’s UV rays is a big deal year-round, even when it’s chilly outside. So make sure to wear sunglasses that offer full UV protection and a style that matches your vibe. With these tips, you’ll look cool and keep your eyes safe no matter what the season brings.

Polarized collection

If you’re looking for polarized lenses, we’ve got you’ve covered. We’ve extended our range of sunglasses with a selection of frames with polarized lenses. These lenses have a special coating that increases visual clarity and comfort. This filter also blocks some of the lights, to make sure you protect your eyes from sun damage.

Because we care,  ALL of our sunglasses offer a full UV400 protection. You’ll be protected against all light rays with wavelengths up to 400 nanometers.  This ensures that both UVA and UVB rays are blocked out.


Did you see our snow goggles? After the launch of our first goggle, we collaborated on an updated version of our goggle with Bataleon, the team who reshaped snowboarding by introducing technologically advanced 3D-techniques into board manufacturing. Ever dedicated to offering the most premium products at an affordable price point, the revised version includes some brand-new features such as a frameless, removable magnetic lens system and the add-on of a contrast enhancing lens to use on cloudy days.

And what makes this goggle so unique? Next to the quality and comfort-in-wear, we added a special touch to make your goggle uniquely your own. You can choose between 3 badges, which you can add to your ski goggle.