Belgian visual artist Pierre Debusschere is no stranger to the fashion world. Having worked for several high-profile clients that include Raf Simons, Vogue, Dazed & Confused, Nowness, Numéro, AnOther Magazine and two music videos for Beyoncé, this director, photographer and curator continues to make an international name for himself by letting his imagination run wild with the use of photography, video and technology.
In this art installation, the physical and virtual world will blend together
This summer, KOMONO is proud to introduce its collaboration with Debusschere for its 2018 Festival Tour. Hitting 8 major European festivals (We Love Green in Paris, Splash in Berlin, Dour in Belgium, Best Kept Secret in the Netherlands, DGTL in Barcelona, Amcat in the Netherlands, Pukkelpop in Belgium, End of the Road in the United Kingdom) festivalgoers will be confronted with more than music and people watching thanks to the KOMONO X Pierre Debusschere mirror box.
In this art installation, the physical and virtual world will blend together, as people are projected into a music video directed by Debusschere, which they can later share on social media. The music video will showcase an array of different music genres and dance styles to create a unique interaction between spectator and artist. Here, Pierre Debusschere explains his vision and collaboration with KOMONO in more detail.
Pierre, you have an incredible international portfolio of work. What triggers you to say ‘yes’ to a new project? What’s essential to piquing your interest?
I would describe myself as someone who always follows his initial instincts. When I have a good feeling about a project, I’ll agree to it. There’s no science behind it, only a feeling.
From start to finish, this project was a dream to work on. The collaboration felt as if I was working with family
For KOMONO’s festival tour, you’ve designed a video clip that will be visible in their mirror box. How did this collaboration come into being?
From start to finish, this project was a dream to work on. The collaboration felt as if I was working with family. I have known Charlotte and Matthieu for a long time which made it easy to work together, to let things evolve organically and move forward as a team.
What sparked your interest - aside from your personal bond with the team – to collaborate with KOMONO?
There aren’t a lot of cool brands in Belgium like KOMONO. So being able to work for a Belgian brand, that I personally like, and that has a worldwide reach is not something that comes along every day. I never hesitated.
You’ve created a video clip that will be shown in the mirror box, can you tell us a bit more about it? What inspired you?
The festivalgoers themselves inspired me. Their energy, their diversity. That’s the common denominator in this entire project, this sense of togetherness and inclusivity. I also wanted to offer each viewer something to remember their time at the festival, the energy they experienced. That’s why we decided to integrate visitors of KOMONO’s mirror box into the video clip and send it to them. In turn, they can each share their unique, personal video clip on social media. They can share the experience.
The festivalgoers themselves inspired me. Their energy, their diversity.
What do you hope people will experience in the KOMONO mirror box when watching your video clip?
I hope they experience the energy and fun that we felt ourselves while creating this video clip for them. Their personal video clip will hopefully remind them each time they see it, of their time at the festival.
|KOMONO On Tour 2018 announcement|
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